Key Takeaways The "Spreadsheet" Trap: Cutting a radio imaging retainer during a revenue dip solves a temporary line-item problem, but worsens long-term listener churn by stripping away the station’s identity. Underutilization is the Real Issue: Imaging isn't a passive expense; its … [Read more...] about The Right Imaging Voice Builds Listener Loyalty
Radio Imaging
Twenty-One Years of Voice Over Editing Without Adobe: Why I Chose Cubase Instead
Key Takeaways The Perils of "Software Rental": When Adobe acquired Cool Edit Pro and turned it into Adobe Audition, it shifted to a mandatory monthly subscription. This model robs creators of their autonomy, holding their professional tools hostage to an endless billing cycle. The … [Read more...] about Twenty-One Years of Voice Over Editing Without Adobe: Why I Chose Cubase Instead
My Last DMX Hip Hop Radio Commercial
Click here to listen to my last DMX Hip Hop Radio Commercial Hip Hop was crushed recently when a giant laid to rest. I remember when DMX introduced himself to the world. The hip hop world was looking for a new set of heroes after the death of Tupac followed by Biggie. Ja Rule was rising. Jay-Z … [Read more...] about My Last DMX Hip Hop Radio Commercial
The New Hip Hop Radio Imaging Voice of KZBT
As a voiceover talent, I do a lot of voices. And I do a lot of voiceover for different genres of voiceover. But as I have expressed before, being a radio imaging voice is one of my favorites. I have nailed a bunch of commercial voiceover auditions and it is really satisfying to book them, but … [Read more...] about The New Hip Hop Radio Imaging Voice of KZBT
