Key Takeaways Great radio commercials entertain as well as sell. Listener retention should be a primary goal of every radio advertisement. Atlanta's nightclub advertising era demonstrated how creative production can make audiences stay through commercial breaks. Ads that cause … [Read more...] about Personal Injury Attorney Radio Ads Are Driving Listeners Away — And Somebody Needs to Say It
Radio Industry Voiceover & Insights
Twenty-One Years of Voice Over Editing Without Adobe: Why I Chose Cubase Instead
Voice-over editing and voice-over production both demand software that doesn't get in my way. When I started my career two decades ago, that choice seemed simple: everyone around me was using Cool Edit Pro. Radio stations like Majic 107.5, the one I interned at, standardized on it. My colleagues, … [Read more...] about Twenty-One Years of Voice Over Editing Without Adobe: Why I Chose Cubase Instead
