The Right Imaging Voice Builds Listener Loyalty The right imaging voice builds listener loyalty — and I was reminded of exactly how much when a station owner I'd worked with for years called to let me go. Ad revenue was down, the retainer was one of the first things he cut, and the math … [Read more...] about The Right Imaging Voice Builds Listener Loyalty
radio drops
DJ Drops Explained
DJ drops are far more than just a name over a beat; they play an important role in defining a DJ’s identity. I still vividly remember my 30th birthday in Atlanta, where DJ Mars was spinning at a club in the Underground. DJ Mars has been the official Tour DJ for Usher, so it was only right that he DJ … [Read more...] about DJ Drops Explained
