Key Takeaways Great radio commercials entertain as well as sell. Listener retention should be a primary goal of every radio advertisement. Atlanta's nightclub advertising era demonstrated how creative production can make audiences stay through commercial breaks. Ads that cause … [Read more...] about Personal Injury Attorney Radio Ads Are Driving Listeners Away — And Somebody Needs to Say It
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What Twenty-One Years in Voice Over Taught Me About Coaching
Twenty-one years in voice over will teach you things no single class, webinar, or YouTube tutorial ever could. When I think about how far I’ve come as a voice over professional, I don't think about the auditions I booked or the clients I produced commercials for — I think about the times I almost … [Read more...] about What Twenty-One Years in Voice Over Taught Me About Coaching
Twenty-One Years of Voice Over Editing Without Adobe: Why I Chose Cubase Instead
Voice-over editing and voice-over production both demand software that doesn't get in my way. When I started my career two decades ago, that choice seemed simple: everyone around me was using Cool Edit Pro. Radio stations like Majic 107.5, the one I interned at, standardized on it. My colleagues, … [Read more...] about Twenty-One Years of Voice Over Editing Without Adobe: Why I Chose Cubase Instead
What the 2026 Voiceover Survey Reveals About Our Industry
Last month I filled out the State of the Voiceover survey circulated by NAVA. It was my first time participating in the survey. It took me a few minutes of my time, but it was a month of waiting for the results. With the state of the world changing, I wondered how my beloved industry was weathering … [Read more...] about What the 2026 Voiceover Survey Reveals About Our Industry
My Last DMX Hip Hop Radio Commercial
Click here to listen to my last DMX Hip Hop Radio Commercial Hip Hop was crushed recently when a giant laid to rest. I remember when DMX introduced himself to the world. The hip hop world was looking for a new set of heroes after the death of Tupac followed by Biggie. Ja Rule was rising. Jay-Z … [Read more...] about My Last DMX Hip Hop Radio Commercial
A Nightmare On Dell Street- My Open Letter To Dell
When I looked for the right laptop for myself in 2018, I searched far and wide. I know a little bit about tech, so I thought it would be an easy process. I needed something that was portable and could fit inside my small Tumi backpack. I needed something with at least 15 inches in screen real estate … [Read more...] about A Nightmare On Dell Street- My Open Letter To Dell
