Key Takeaways Great radio commercials entertain as well as sell. Listener retention should be a primary goal of every radio advertisement. Atlanta's nightclub advertising era demonstrated how creative production can make audiences stay through commercial breaks. Ads that cause … [Read more...] about Personal Injury Attorney Radio Ads Are Driving Listeners Away — And Somebody Needs to Say It
Radio Imaging
The Right Imaging Voice Builds Listener Loyalty
The Right Imaging Voice Builds Listener Loyalty The right imaging voice builds listener loyalty — and I was reminded of exactly how much when a station owner I'd worked with for years called to let me go. Ad revenue was down, the retainer was one of the first things he cut, and the math … [Read more...] about The Right Imaging Voice Builds Listener Loyalty
Twenty-One Years of Voice Over Editing Without Adobe: Why I Chose Cubase Instead
Voice-over editing and voice-over production both demand software that doesn't get in my way. When I started my career two decades ago, that choice seemed simple: everyone around me was using Cool Edit Pro. Radio stations like Majic 107.5, the one I interned at, standardized on it. My colleagues, … [Read more...] about Twenty-One Years of Voice Over Editing Without Adobe: Why I Chose Cubase Instead
My Last DMX Hip Hop Radio Commercial
Click here to listen to my last DMX Hip Hop Radio Commercial Hip Hop was crushed recently when a giant laid to rest. I remember when DMX introduced himself to the world. The hip hop world was looking for a new set of heroes after the death of Tupac followed by Biggie. Ja Rule was rising. Jay-Z … [Read more...] about My Last DMX Hip Hop Radio Commercial
The New Hip Hop Radio Imaging Voice of KZBT
As a voiceover talent, I do a lot of voices. And I do a lot of voiceover for different genres of voiceover. But as I have expressed before, being a radio imaging voice is one of my favorites. I have nailed a bunch of commercial voiceover auditions and it is really satisfying to book them, but … [Read more...] about The New Hip Hop Radio Imaging Voice of KZBT
