Key Takeaways: Project: Boss Global Radio relaunches its station imaging identity with a full radio imaging package by Dane Reid. Production Agency: Dane Reid Media (21-year voiceover industry veteran) will produce the audio for Boss Global Radio. Station Profile: Independent, … [Read more...] about I’m The New Imaging Voice For Boss Global Radio
Radio Imaging
Voiceover for Hip Hop Concert Promos: Building Energy Before the Show
Key Takeaways Skin in the Game Drives Results: Hip-hop concert promos hit harder when the voice talent isn't just checking a box, but is actively invested in the energy, culture, and ultimate success of the event. Strategic Ad Layering Wins: Successful campaigns don't rely on a single … [Read more...] about Voiceover for Hip Hop Concert Promos: Building Energy Before the Show
Personal Injury Attorney Radio Ads Are Driving Listeners Away — And Somebody Needs to Say It
Key Takeaways Great radio commercials entertain as well as sell. Listener retention should be a primary goal of every radio advertisement. Atlanta's nightclub advertising era demonstrated how creative production can make audiences stay through commercial breaks. Ads that cause … [Read more...] about Personal Injury Attorney Radio Ads Are Driving Listeners Away — And Somebody Needs to Say It
The Right Imaging Voice Builds Listener Loyalty
Key Takeaways The "Spreadsheet" Trap: Cutting a radio imaging retainer during a revenue dip solves a temporary line-item problem, but worsens long-term listener churn by stripping away the station’s identity. Underutilization is the Real Issue: Imaging isn't a passive expense; its … [Read more...] about The Right Imaging Voice Builds Listener Loyalty
Twenty-One Years of Voice Over Editing Without Adobe: Why I Chose Cubase Instead
Key Takeaways The Perils of "Software Rental": When Adobe acquired Cool Edit Pro and turned it into Adobe Audition, it shifted to a mandatory monthly subscription. This model robs creators of their autonomy, holding their professional tools hostage to an endless billing cycle. The … [Read more...] about Twenty-One Years of Voice Over Editing Without Adobe: Why I Chose Cubase Instead
My Last DMX Hip Hop Radio Commercial
Click here to listen to my last DMX Hip Hop Radio Commercial Hip Hop was crushed recently when a giant laid to rest. I remember when DMX introduced himself to the world. The hip hop world was looking for a new set of heroes after the death of Tupac followed by Biggie. Ja Rule was rising. Jay-Z … [Read more...] about My Last DMX Hip Hop Radio Commercial
