Key Takeaways: Lessons from a Major League Announcer Audition Natural Command and Stage Presence: Raw vocal talent and a commanding presence can instantly silence a noisy room, even in high-pressure audition environments like Philips Arena. The Power of Preparation: Natural voice … [Read more...] about I Was So Close To Being The Live Announcer For The Atlanta Thrashers
Industry & Career
Modern Radio Imaging Beyond the Classic “Boom Voice”
Key Takeaways The Shift in Radio Imaging: Modern radio imaging has evolved away from the old-school, deep "voice of God" announcer. Audiences now connect with authentic, peer-level voices rather than being shouted at. Lessons from Industry Icons: Mentors like the late Mitch Faulkner … [Read more...] about Modern Radio Imaging Beyond the Classic “Boom Voice”
Stolen at the Audition – Voice Crafters’ Survey Adds to the NAVA Numbers
Key Takeaways The Audition Has Become the Product: 62.5% of voice actors are frequently asked to record a client's actual script for free. 16.4% are certain a client used their unpaid audition as the finished product without hiring them, and 39.2% strongly suspect it. Personal Experience … [Read more...] about Stolen at the Audition – Voice Crafters’ Survey Adds to the NAVA Numbers
Documentary Narration: The Voice of Your Brand’s Origin Story
Key Takeaways Authenticity Beats Automation: Human narration provides genuine emotional resonance, curiosity, and warmth that automated or AI voices cannot replicate when explaining complex topics. Building Brand Authority: Long-form corporate documentaries build lasting trust, … [Read more...] about Documentary Narration: The Voice of Your Brand’s Origin Story
Local Radio’s Strength is in Local Voices- Happy National Radio Day
Key Takeaways The Power of "Touchability" and Proximity: Local radio hosts (such as Atlanta's Frank Ski, Ryan Cameron, Big Tigger, and Bert Weiss) build deep trust because listeners interact with them in the community—at local gyms, events, and venues—creating a "six degrees of separation" … [Read more...] about Local Radio’s Strength is in Local Voices- Happy National Radio Day
The Power of Audio-Only Ads: Why Podcast Advertising Has Become King
Key Takeaways High Engagement: Listeners give podcasts their full focus, unlike social media users who scroll past video ads or watch with sound off. Reaches People on the Go: Audio fits into daily activities like driving, working out, or doing chores where visual ads can't go. … [Read more...] about The Power of Audio-Only Ads: Why Podcast Advertising Has Become King
