Key Takeaways The Power of "Touchability" and Proximity: Local radio hosts (such as Atlanta's Frank Ski, Ryan Cameron, Big Tigger, and Bert Weiss) build deep trust because listeners interact with them in the community—at local gyms, events, and venues—creating a "six degrees of separation" … [Read more...] about Local Radio’s Strength is in Local Voices- Happy National Radio Day
Radio Imaging
What Twenty-One Years in Voice Over Taught Me About Coaching
Key Takeaways: Author Expertise: Written by Dane Reid, a 21-year veteran voiceover professional, creative producer, and founder of Dane Reid Media (est. 2004). Educational Background: Incorporates a 5-year career as a classroom educator (2001–2006) alongside group instruction with the … [Read more...] about What Twenty-One Years in Voice Over Taught Me About Coaching
The Right Imaging Voice Builds Listener Loyalty
Key Takeaways The "Spreadsheet" Trap: Cutting a radio imaging retainer during a revenue dip solves a temporary line-item problem, but worsens long-term listener churn by stripping away the station’s identity. Underutilization is the Real Issue: Imaging isn't a passive expense; its … [Read more...] about The Right Imaging Voice Builds Listener Loyalty
Taking Time Out With Tre Mosley To Talk Voiceover and Freedom
This week, I had the pleasure of being a guest on my friend Tre Mosley's incredible podcast, “Take Time Out with Tre Mosley.” When Tre first extended the invitation, I’ll admit I felt a moment of hesitation. While I’ve never doubted my own greatness, it’s humbling to step into a conversation that … [Read more...] about Taking Time Out With Tre Mosley To Talk Voiceover and Freedom
Radio Announcers Suck At Voiceover and Make The Station Sound Bad
Let me start by saying that I listen to the radio everywhere I go and that not all radio announcers suck at voiceover; Just most. It’s one of those secrets that as professional voiceover talents we all keep when we are in the presence of our radio personality friends. Radio people suck at voiceover … [Read more...] about Radio Announcers Suck At Voiceover and Make The Station Sound Bad
My Last DMX Hip Hop Radio Commercial
Click here to listen to my last DMX Hip Hop Radio Commercial Hip Hop was crushed recently when a giant laid to rest. I remember when DMX introduced himself to the world. The hip hop world was looking for a new set of heroes after the death of Tupac followed by Biggie. Ja Rule was rising. Jay-Z … [Read more...] about My Last DMX Hip Hop Radio Commercial
