Key Takeaways The "Spreadsheet" Trap: Cutting a radio imaging retainer during a revenue dip solves a temporary line-item problem, but worsens long-term listener churn by stripping away the station’s identity. Underutilization is the Real Issue: Imaging isn't a passive expense; its … [Read more...] about The Right Imaging Voice Builds Listener Loyalty
Black Sounding Voiceover
The Crucial Role of Voiceover in Cultural Localization Services
Key Takeaways Translation vs. Localization: Literal translation simply swaps words from a dictionary. True localization adapts those words to match a region’s living culture, slang, and local flavor so the message actually lands. The "Straw" Dilemma: Regional nuances run deep—there are … [Read more...] about The Crucial Role of Voiceover in Cultural Localization Services
From The Court To The Booth: A Full Circle Moment With The Harlem Globetrotters
From the court to the booth, my journey with the Harlem Globetrotters is one of the most meaningful chapters in my twenty-one years as a voice-over and live-announcing professional. It started in 2017, wrapped around one of the hardest seasons of my life, and came back around in 2026 in a way I … [Read more...] about From The Court To The Booth: A Full Circle Moment With The Harlem Globetrotters
My Big Voice Got Me Cursed Out (As A Kid)
My voice has been a gift to me throughout my adult life. But in my teenage years, it was a curse. Literally. At least it provoked cursing towards me. I always had a big, heavy voice, even as a small child. Pre-teen I used it to pretend to be an adult on the phone. But as I came of age I … [Read more...] about My Big Voice Got Me Cursed Out (As A Kid)
My Last DMX Hip Hop Radio Commercial
Click here to listen to my last DMX Hip Hop Radio Commercial Hip Hop was crushed recently when a giant laid to rest. I remember when DMX introduced himself to the world. The hip hop world was looking for a new set of heroes after the death of Tupac followed by Biggie. Ja Rule was rising. Jay-Z … [Read more...] about My Last DMX Hip Hop Radio Commercial
Fake Accents In Voiceover & Why I Hate Them
Early in my career, I approached a producer about doing a demo for me. He was not a professional voiceover demo producer. But he claimed to have knowledge in the field. So he grilled me on a number of things about my capabilities. And one that seemed to stick with him was accents. Particularly, the … [Read more...] about Fake Accents In Voiceover & Why I Hate Them
