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Radio Imaging- Setting Up A New Radio Station

Uncategorized

Radio Imaging IS the reason I started doing voiceover. I absolutely love it. Especially Hip Hop and Urban AC Radio Imaging. I admired the big voice guys I would hear on Atlanta radio who would break out of character and say funny and outrageous stuff. As a recent college graduate at the time, I knew I could do what they did. I had the big voice. I had the humor. I could tell great stories. Years later, I’m a  talent, accumulating more and more stations. 2019 was a very successful year for me in Imaging with the help of being signed to the Mix Group. But I’m always humbled by new stations regardless of where they are in the world or how large or small they are.

Transcript

I’m working on a brand new radio station. I am setting up a radio station and so I want to talk a little bit about getting started with a brand new radio station I’m Dane Reid the voice-over guy check me out.

So my agent hit me up and said okay Dane we got this new radio station for you I’m always excited about a new station I love radio imaging so this is a really great opportunity for me once all the paperwork was signed they take care of all that stuff on the back end I immediately got in contact with the program director I wanted to know a couple of things I wanted to know.

What their old sound was like? I wanted to know the format of the station. I wanted to know what the morning show and evening drive was like, because all of those things are gonna play into the way that I image the station. I am the official voice and I’m the branding voice for that station and so it was very important that I get what they want right and so I asked a bunch of questions. I asked what they liked most about my demo and what the program director told me was that he really liked the energy that I put in. I had smile, things like that, right.

So I listened back to my own demo and I try to mimic what I’m copying myself to make sure that I captured the true essence of what they wanted what they saw on what they expect for the imaging so they send you a packet and the packet has like 15 pages attached to it and so I’ve been working on that all weekend because I’m about to go out of town and I want to make sure that I get it right to make sure that you get it right you want to make sure that you read the lines multiple times in multiple ways unless it’s a line that I just know that I absolutely nailed it. So I may say “let’s keep it moving” right? “let’s keep it moving” or “let’s keep it moving” (all said differently), right? So they have different vibes to them. And I also look to see what section so they may be you know talking to consumers some of it requires voice acting some of it just requires the big voice.

Some of it just all depends. I’m not gonna give the same kind of energy to “here’s a slow jam” and to “here’s the quiet storm” as I’m gonna give to “the Saturday night party” you know saying so you just have to be very thoughtful about those kinds of things when you are setting up or a station additionally I listen to the station because that’s also very important again it’s all about a vibe about capturing that vibe and recreating it and sending it back to the station because for a year two years three years and hopefully many more years to come I’ll be the voice of this station so I just wanted to give a quick video about radio imaging and I’m Dane Reid the voice-over guy. Subscribe to my blog subscribe to my youtube and I’ll check you guys out later. I’m Dane Reid. I’m gone peace

[Music]

Wanna Hear Some of What I Do?

      DANE-STAR-DEMO1
      097443_STAR-FRI-NIGHT-REJOIN
      Sweeper-15-Hot-93.3-Lagos
      Streetz-877-Norfolk-BABY-MAMA-AND-SIDE-CHICK-9-sec

If you’re interested in booking me, hit up Omar at the Mix Group (786) 286-4003 or omar@themixgroup.com or hit me up and I’ll introduce you to him.

Filed Under: Uncategorized Tagged With: Atlanta Voice Over, Home voice over studio, Mix Group, Radio Imaging, recording booth, Top Rated African American Voice Talent, Voice Actor, Voice Over, Voice Over Professional, Voice Talent, voiceover

Everett Oliver – What The Hell Is A Booth Director and Why Do I Need One?

About Voice Over, Interviews & Insight, Uncategorized, voiceover, Voiceover Auditions, Voiceover Career, Voiceover Events, voices

Everett Oliver is a shy, introverted booth director who got his start 25 years ago in the animation world….. And if you know Everett you know that there is absolutely nothing shy nor introverted about him. Everett is a no holds barred, unfiltered, instinctive voiceover coach and booth director who fights hard for the success of his clients.

As a booth director, Everett directs clients auditions to help them book jobs. Voiceover actors often have auditions that they REALLY WANT to book. Some of these auditions are the BIG ONE that can make our careers. Whether it’s a network promo job or an animation project, we know this can mean the difference between success and failure. We sometimes spend hours recording the audition and then second-guessing ourselves on the read, the sound, the tone etc. Ultimately this can result in paralysis of analysis. In those moments, what we really need is a second ear.

That Second Ear

Everett is that Ear. Working with a voiceover audition coach like Everett accomplishes several things. It cuts down the time you spend on auditioning and allows talent to submit auditions faster. Sometimes agents submit the first good auditions as they come in and those are the ones that are most highly considered. Working with Everett also gives you insight into what the client is most likely thinking when he wrote the copy. Everett knows that world and he has an incredible instinct for predicting what books.

Taking His Show On The Road

Everett Oliver has been touring North America, taking his brass brand of coaching to various cities. What is a booth directorAnd talent are better off for it. In my time speaking to Everett, he explained to me about an entire world that goes beyond what most talent could even imagine. It’s a fast-paced, backroom world where the end result is what matters. Everett knows that world, having been in Hollywood for many years and being a part of it. It’s a world where talent is replaceable and feelings can be a liability.

He’s a Tough Mutha Shut Yo Mouth

Everett’s style is all in preparation for acting in front of those people who run that world. He’s hardcore, but when you speak to him one-on-one, you realize that it’s all in love. He’s like the mother hen who looks out for you until you are ready to fly before he himself pushes you out of the nest. And believe me, Everett Oliver pushes. His personality throughout his session was both tough and hilarious.

Conclusion

There have been so many voiceover jobs that I crossed my fingers and threw up 7 hail Mary’s that I didn’t get. Somethings are just perfect for you and you’d love to call up someone special and say “Listen to me on this”. And those are the voiceover auditions that I would call a booth director for. Those are the jobs that I prep for with a voiceover coach months in advance for. Those are the jobs that I now keep Everett on speed dial for. Now, my booth director is Everett Oliver.

Filed Under: About Voice Over, Interviews & Insight, Uncategorized, voiceover, Voiceover Auditions, Voiceover Career, Voiceover Events, voices Tagged With: Animation Voiceover, booth director, Breaking Into voiceover, everett oliver, recording booth, Top Rated African American Voice Talent, Voice Actor, Voice Over Agencies, Voice Over Professional, Voice Talent, Voiceover Coach, Voiceover Training, Voiceover Workshop

How I Got Started In Voiceover

About Voice Over, Blog, Children Books, Uncategorized, Voiceover Career

When people ask me how I got started in voiceover, I know what they are really asking; How to get started in voiceover and more importantly, how do they get started in voiceover? I also realize that they are listening for an easy answer. Since noticing that, I ask whether or not they are interested in doing voiceover, and from there, that shapes the way I answer the question. I either explain that their path in 2019 will be different from my path in 2004 or I tell them the actual story of my journey.


If the question is truly ” How I got started in voiceover ” then the real answer is long and complex. It started with my professor in College, Bill Clark mentioning to me that I should do voiceover. It was really early in the days of the internet and little info was available about…… really anything. I search the local newspaper, found nothing and quickly gave up. But as time went on and I graduated with a major in mass media, the word voiceover continued to resonate in my mind.

Fast forward a few years and I was working in the Fulton County Georgia School system. It was a job I enjoyed but it was never meant to be permanent. Voiceover seemed to continue to come up and I kept hearing big voice radio imaging guys like Mitch Faulkner, Pat Garrett, Mike Johnson, and others. I would imitate them and frequently said “I could do that”

But the catalyst to me actually getting started was being in New Orleans with my dad in the lobby of our hotel when I began thinking seriously about doing voiceover. I was still with the school system but what Bill Clark had advised me to do years prior was heavy on my spirit. At that moment, I concluded my thoughts when just shortly after, my homie Dolvett called me from Atlanta and said immediately upon me answering the phone, “Yo, I don’t know why I was thinking about this but, I think you should do voiceover”. I had never spoken to him about this prior.

When I returned to Atlanta, I got to the much-matured internet of 2004 and called the first voiceover talent I could find here in Atlanta. I wish I remembered her name, but she advised me to get a demo and send it out. She also told me a great studio that did demos. (That’s not advice I would give an aspiring voiceover talent today. Go get training first) So, I followed her advice. I called the studio and scheduled a time to record.

The studio session, much to the surprise of the engineers went so well that they gave me my demo free. The owner told me that I was the first aspiring voiceover talent, out of hundreds, to record with them who he actually thought had a future in the business and so he wanted to pay it forward by helping to launch my career. I was excited. I sent that demo around to different studios and agents and landed my first voiceover job on local radio playing a robot in a health product commercial. It paid me $75. I was also signed to a local agency, Arlene Wilson Management.

That year for Christmas, my then-girlfriend bought me my first microphone, the Rode NT1A. I, of course, had to buy an audio interface to go with it so I purchased the Emu 1616, which at the time was cutting edge technology. The Emu came with multiple recording programs, which included Cubase LE, which I became so accustomed to that it made Cubase my lifelong DAW. I worked this set up for 6 months when I found one regular client who paid me weekly which afforded me the ability to buy the TLM 103 microphone.

Throughout my early career, I attempted many things to make money in voiceover. I started a very expensive voiceover ringtone website which I profited only $6 before Apple’s Iphone killed the ringtone business. I sold my bible verse call-back tones to a company in Canada. But I also began doing radio commercials for local nightclubs, a skill I learned from a mentor in radio imaging named “Postman.” In 2006, I stopped working in the school system to do voiceover full-time.

By 2008 I published my first audiobook called “Dana The Procrastinator.” It was a physical hardcover book combined with a CD which was produced by my brother Omari and voiced by yours truly. Dana the Procrastinator was loosely based on my lifelong struggle with procrastination. It combined my two favorite pastimes, voiceover and writing. The book was great for me but was short-lived. I visited schools and bookstores from Atlanta to New York speaking and conducting workshops. Being an author even took me to Jamaica where I read to children at the Jamaican Public Library. But by 2009, the sales came to almost a halt and I was struggling financially.

.Dana The Procrastinator

At the end of 2009, I had lost the girlfriend who had encouraged me in my career up until then. While tough, it was the motivation I needed to push me to succeed and make bolder moves. As an introvert, I was forced to leave the house to find what I no longer had socially. My girlfriend was my crutch and I had to encounter other human beings which made me go out more. This meant using my business as a reason to attend more functions and meet more people. A new network could help make me more successful. While I lost love, I expanded my network. From there I began traveling outside of Georgia to find work. This was the formula which proved to be fruitful.

I’ve done a lot of things since 2010 keep my business going and growing. Training and educating myself to understand the voiceover industry has been helpful. Additionally, I have broadened the types of voiceover that I do. I’ve taken on much more narration work in the past few years. I started blogging and interviewing established voiceover talent to increase my own visibility in the industry. Also, I wanted to learn from other pros.

I have grown greatly over the years from how I got started in voiceover. My journey will not translate the same way into your journey if you are just getting started. The industry has changed. Technology has changed. The world has changed. My hope is that even if voiceover itself no longer exist 15 years from now, that I can be comfortable from the work I have done in this industry. And that I continue to be proud of that work.

#voiceover-career #african-american-voiceover-talent #How-to-get-started

 

Filed Under: About Voice Over, Blog, Children Books, Uncategorized, Voiceover Career Tagged With: Atlanta Voice Over, dress for success, Home voice over studio, recording booth, Top Rated African American Voice Talent, Voice Actor, voiceover, voiceover career

Building A Mobile Voiceover Studio – Unboxing UA Arrow

audio, Studio, Technology & Voiceover, The Studio, Travel, voiceover

I started working on a plan to create a full-service, professional mobile voiceover and production studio comparable to my home studio about a year ago. It began when I purchased my Universal Audio Apollo Twin and began tweaking it to get the best sound of my career. Once I realized that Universal also made the UA Arrow, I began planning how to get the best sounding commercials out of a mobile voiceover studio.

Voiceover and audio professionals are very particular about their sound. While it’s the talent that gets you the VO gig, a persons sound can quickly ruin for them. Throughout my career I’ve had moments of sound issues. There have been times when there was noise from the background, or reflection from the room. But in all those moments I was able to fix those issues, except when it came to my mobile voiceover studio. Those issues are much harder to fix.

Because I travel for both business and frequent adventures around the world, it’s important to be able to record wherever I go. I have been caught off guard and had to even record a radio imaging voiceover in the bathroom of IAH moments before I boarded a 10 hour flight to Brazil. I had no other options. It was me, my cell phone and an echoey bathroom and a job that had to be turned in before I landed. I also once recorded in the parking lot at the airport in San Jose, Costa Rica with my mobile voiceover rig. When I listen back on the sound of those recordings, they all sound bad. There are various problems with a mobile studio. The first of which is that you can’t control your environment.

Most talent aren’t recording in the bathroom of an airport. They are recording in a hotel room when on vacation. And mostly these environments are out of the control of and unknown to the voiceover talent before entering the situation. We use things like pillow forts and kaotica eyeballs to get the best sound but I’ve never been able to get the same sound that I get at home. I think part of the reason is that the home studio isn’t mimicked by the mobile studio.

Even though I have a better environment at home, I also have better equipment that filters the environment. At home for example, I have a DBX 166 exclusively to gate noise. As you can imagine, carrying that around “on holiday” would be quite awkward. So instead, whatever hardware I have for the mobile voiceover studio has to do the same as the home studio, but in a much more compact form.

I’ve tried the iRig Mic Studio, the Steinberg UR 22 and most recently the Focusrite 2i2 recording bundle, but none of them gave me the same warm compressed sound that I get at home. And none of them offer the same plug-ins. So when I found out that Universal Audio created a thunderbolt compatible smaller version of the Apollo, I was super excited. The only problem is that my PC was not thunderbolt compatible. So in September of 2018 I bought a Dell XPS 15 (9575). I loved the big bright screen and the portability of it.

I then purchased a gently used Rode NTG3. At home I have a Sennheiser 416 but didn’t want to carry that around with me everywhere I go. It’s a tough piece of gear but it’s also expensive. I was able to get the Rode NTG3 from eBay  for only $300. Additionally I purchased several plug ins by Izotope like RX 6 and another Plug-in which cleans up audio that my good friend and colleague Jean Francois Donaldson swore me to secrecy about. Now all I needed was the same interface.

The UA Apollo has grown in popularity among voiceover talent over the past few years. I purchased mine in 2016 at the recommendation of an old High School friend who is now a world class engineer. The plug-ins that come with this thing are incredible and duplicate the sound of some of the greatest analog hardware in the history of gear. Plus the dedicated DSP chip processes the audio on the Apollo itself, relieving your computer of the strain.

The UA Arrow does the same but with one less DSP chip for slightly less power out the box. It offers the same on screen interface to allow you to control your studio like a pro studio. None of the other audio interfaces that I’ve tried had the same level of control. And out of the box, the UA Arrow has the same plug-ins that I mix with like the Precison Rack Strip. The Arrow also has the DBX 160 plug-in and the UA 610 which both recreate the effects of hardware that I use in my home studio. In fact included in both the Arrow and the Apollo are the:

UA 610-B
UA 1176LN Legacy
UA 1176SE Legacy
Ampeg SVT-VR Classic
Marshall Plexi Classic
Precision Channel Strip (Precision Mix Rack Collection)
Precision Reflection Engine (Precision Mix Rack Collection)
Precision Delay Mod (Precision Mix Rack Collection)
Precision Delay Mod L (Precision Mix Rack Collection)
Pultec EQP-1A Legacy
Pultec-Pro Legacy
Teletronix LA-2A Legacy
Raw Distortion
RealVerb Pro

It’s still early. I haven’t fully tested the system with all of the components in an uncontrolled environments. But the elements are there and this is the best hope I have for having a mobile voiceover studio that sounds like my home studio. If you’re an established voiceover talent, please share your experience with the Universal Audio Arrow or with the mobile gear you use. I am always keeping my eye open for new audio tech.

Filed Under: audio, Studio, Technology & Voiceover, The Studio, Travel, voiceover Tagged With: Audio Interfaces, Home voice over studio, Izotope, Plug-Ins, recording booth, recording studio, Sennheiser, UA Apollo Twin, UA Arrow, Universal Audio

Recording VoiceOver In The Big Voice Over Studio

About Voice Over, Blog, Technology & Voiceover, The Studio

Your agent gives you a call and says that you booked a job that you auditioned for weeks ago. If you are anything like me, you auditioned for it and totally forgot about it, so the call is a welcome surprise. But then you are told that the recording is scheduled to take place at an outside studio. “Ok” This is different but as a pro, I’m ready to record wherever I need to.

But this still takes me for somewhat of a loop. Back in the day recording voiceover almost always took place in big time studios. Some talents were even flown in from whatever city they lived in to record in NY or LA. Some of that still exist but far less than ever before. Technology has eliminated the need for talent to come into “THE BIG STUDIO” as often. Things like ISDN, Source Connect and now new technologies like IpDTL have made giving talent direction in the comforts of their homes a lot more convenient.

And convenience is the name of the game in my voiceover business. I’ve spent a lot of money and time building a home voice over studio with great sound so that I can turn work around quickly to clients. But sometimes clients want VO talent to focus on voicing work and not engineering. That’s when the “In Person Studio Sessions” comes into play.

What To Expect?

When you get into the studio there are several people who may be there. There is the sound engineer, producer, client, copywriter and sometimes other talent. This may vary but you should understand the role of each one of these people in the process. There me be a lot of chatter around you as each person discusses the script, the sound and the voiceover read. Try to pay attention so you can get it just right for everyone in the room, although only one person will give you actual directions. It’s also good to know who everyone is because there may be an opportunity to network here.

Also there will be a script laid out for you, most likely in the booth. You should have received this script before the session but be aware that sometimes there are last minute changes that happened before you got there. Sometimes these changes occur while the client, producer and engineer confer about your read. You won’t always hear what they are saying and this can be nerve wrecking, but be careful not to let this unnerve you. A tense body is never good for your reads.

You Should Be Prepared

Preparation starts before you get to the session. You may get instructions from your agent. Be sure to follow them carefully. Know your lines if they have been given to you. Go back and listen to what you submitted for the audition. You may have recorded several takes and don’t know which one booked so get familiar with all of them and consider new reads just in case. Google the directions to the studio. Know where it is and how long it will take to get there in heavy traffic. Just like with a job interview, you want to get there 15 to 30 minutes early. And just like with a job, be familiar with the product before the interview. You won’t be asked questions about it but it will help you with the read. In the video I recorded related to this blog, I recorded for bump patrol, a product that I actually use.

Lastly remember that you are not recording voiceovers in your own studio. You are in someone else’s territory. Don’t touch anything!! Even if you are familiar with the kind of equipment in the studio, it is not yours. And also remember to dress appropriately. You want to be comfortable but not bummy. I wrote an entire blog on image that you may want to check out. This may be your chance to network for future work. When doing so, be cool about it. People do business with people they like. If they ask you for a card, have one ready, but also remind them that you work through your agent.

Have Fun

With everything to remember you keep in mind that this process should be fun and relaxed. If you spend most of your time in your own studio recording yourself, here is an opportunity for you to record and not have to do any editing. Use your body when needed to get the job out. Ask for feedback. You never get that at home alone. And remember that you booked the job above all other talent who auditioned so there was something they saw in you that got you in the door. Don’t Worry. Be Happy!!

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Filed Under: About Voice Over, Blog, Technology & Voiceover, The Studio Tagged With: Animation Voiceover, Atlanta Voice Over, Home voice over studio, In Studio Session, recording booth, recording studio, Top Rated African American Voice Talent, Voice Actor, Voice Over, Voice Over Agencies, Voice Over Career, Voice Over Professional, Voice Talent, Youtube.com

Networking For Voice Over- The Atlanta Addy Awards

About Voice Over, Blog

In any business, networking for voice over work is important. But because Voiceover Talents work from behind the microphone, I believe often they may neglect the sunshine and the rain. From your soundproof closet or booth, its sometimes hard to remember that there is a whole world out there where people shake hands and kiss babies.

It’s a world where you are not just heard, but seen. I often hear from other talents that your demo is your calling card but I disagree. Its a handshake that’s your calling card. For this reason I spend much of my time reaching out to actual people, and shaking their hands.

So much is made of who you know or what you know. But the key to networking for voice over work is who knows you. For a long time Voiceover talent never wanted to connect their faces with their voices. Demos and online presence was never associated with pictures. This was to keep people guessing about your voice type and not pigeonholing you based on your appearance. But when you run a voice over business, that traditional thinking may go out the window. Its important that people remember your face when a project comes up 6 or even 12 months later.

There are several things that I arm myself with when networking. The first one cost me nothing. Its my smile. I’ve been complimented on it for years. And when I realized that it was an asset in my business, I started to use it. In fact, just smiling helped me break out of my introverted vocal booth mindset to make networking more fun and effective. People remember it and respond to my apparent friendliness.

But the smile is only part of it. We’ve all heard the legends of the the voice talent with bummy sweats, dirty sneakers and ruffled hair who went into the studio and walked out with a $10,000 check for 10 minutes of work, right? After all, that was the selling point that I was told. But I discovered when I got out into the world of decision makers, that that guy was an urban myth. Or at least this wasn’t going to be my reality any time soon. In fact I had an incident that proved the opposite. I was out with friends at a restaurant when a client I had been wooing saw and approached me. He looked me up and down and said “You look quite prosperous.” I gave him that smile and a handshake and received a call from him a few weeks later. Since then, he has been my client going on 2 years now.

So what does a voiceover talent look like? For me it means looking comfortable and stylish. Its a cosmopolitan look. It’s look that says “I do voice over work and I’m successful at it. And I’m comfortable in life.” After all, people like doing business with people who are experienced. Because of this, people believe in my product before they even hear it. But recreating “my style” and image won’t be effective for everyone. YOU must choose your look but remember that people will think of that look as your voice type, or as your level you are at in your career. So I recommend that you at least dress in something that will draw positive recognition.

The last thing to remember is that going to one event gets you invited to others. This will build your network of potential clients and friends. I sign myself up for list so that I can be notified of upcoming events. Exposure, Exposure, Exposure. This is your key.

Voiceover Talent available at DaneReidMedia.com
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Filed Under: About Voice Over, Blog Tagged With: Atlanta Addy Awards, Atlanta Voice Over, dress for success, Home voice over studio, Networking, recording booth, recording studio, Top Rated African American Voice Talent

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