Dane Reid – Commercial and Promo Voiceovers

Effective voice over is the key to successful commercials and promos

Whether you’re promoting a product and encouraging people to make a purchase, or presenting a sneak peek of the hottest new show and tempting people to tune in, your commercial or promo has one major goal: to sell an idea.

In the case of commercials, this idea is the notion that your product – and your company – will add value to the consumer. For example, your product may solve a problem for consumers, make their lives easier, or improve their daily experience in some way. With promos, you are selling the idea that watching or listening to an upcoming broadcast – and even other broadcasts on the same network – will give the audience the entertainment that they are looking for.

How can professional voice over help to achieve these goals? Along with visuals, music, and sound effects, it turns out that one of the most important components of a successful commercial or promo is the voice over. That’s because the qualities in a voice can have a deep impact on an audience. Let’s take a closer look at the two main reasons that commercials and promos can benefit from the right voice over.

(1) Persuasive voice over motivates the audience with a “call to action.”

A call to action is the marketing term for asking the consumer or audience member to do something specific. This could be clicking on a link in a website, making a purchase, or coming back for a future TV or radio show. One of the best ways to convince a viewer or listener to perform the desired action is by having strong, convincing voice over.

To do this, a professional voice actor will shape their voice to sound trustworthy and relatable. The audience must be made to feel comfortable, and should trust the information they’re receiving about the product or show. This will maximize the chances that they will be receptive to the call to action. Having voice over that is friendly, sincere, and helpful sounding will communicate credibility and help get the audience on board with the message.

Political Voice Over is utilized to call voters to action. Knowing the right tone to strike in an ad can mean the difference between inspiring voters to show up to the polls for or against a candidate or causing them to stay home. The right voice talent knows the art, nuances and differences between attack ads and inspirational political voice over ads

(2) Voice over has the power to capture the company or network’s brand.

A person’s voice carries a rich amount of information, not only from the words that are spoken, but from the emotional quality and the energy level in the voice, as well. Skilled voice actors are able to use the power of their voice to create a specific tone, mood, and overall feeling – one that exactly matches your branding.

As a company or network, your branding is important for telling the audience what to expect from your product, and how interacting with your company is going to make them feel. For example, maybe your commercial is selling a healthy new alternative to traditional soda drinks. Voice over that is upbeat, positive, natural, and conversational can make the audience feel good about buying your product. What’s more, they may start to think of your company’s mission as supporting their healthy lifestyle. This is one way that the right voice over branding can keep consumers coming back for more than just the one product or show that your commercial or promo is featuring.

Turn to Dane Reid Media for all your commercial and promo voice over needs

Dane Reid is a professional voice talent with fourteen years of experience in many voice over genres, including both promo and commercial voice over. Dane’s confident, bold, and persuasive voice will grab listeners’ attention and get them excited about your company and everything it has to offer.

Dane Reid is an expert at matching his voice to the tone and feel of a company’s brand. With a highly versatile African American male voice, Dane can deliver a deep, booming, gritty, urban, and authoritative sound when needed. Alternatively, he can strike the tone of the friendly guy next door or the fatherly figure, giving you the relatable and conversational voice that you’re looking for.

Dane’s wide range of vocal styles is evidenced by his successful voice work for many multinational brands and local clients. From Acura, Honda, and Kia auto companies, to Applebees, Fat Tuesday, and Buffalo Wild Wings restaurants, Dane has been the voice of some of the largest multinational brands. More locally, he has served corporate clients such as Aerotropolis Atlanta and the Baltimore Redevelopment Project, and voiced commercials for the Atlanta Art Gallery and the Ebenezer Baptist Church.

So if you need an African American male voice to match your commercial or promo’s style – whether it’s edgy and urban, smooth and relaxed, or anything else – then contact Dane Reid today!